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Rolling Hills, Inc. is a Newport Beach-based company of hairdressers for hairdressers, known for designing high-quality professional hair care products under the industry-leading brand Rolling Hills®. The company was founded in 2016 by hairdressers whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Quality, Environment, and Innovation”.

Rolling Hills, Inc designed our world’s famous traceless hair rings and is the owner of several patents and counting. 

The company provides the beauty industry with the latest innovations to a wide range of markets through multiple successful product categories and the finest marketing support to better serve hairdressers and their clients.

Rolling Hills,Inc. has a long-standing commitment to create and designed the finest hair care products and styling tools that are environmentally responsible and adhere to the highest ethical standards. The company distributes its products throughout the United States and to over all 23 countries worldwide.



"Creating sustainable value” is our purpose that unites all of us at Rolling Hills. We want to create value – for our customers and consumers, for our teams and our people, for our shareholders as well as for the wider society and communities in which we operate.

Our corporate culture and our purpose, vision, mission and values unite our diverse workforce and provide a clear framework and guidance. Globally binding behavioral rules are specified in a series of codes. They provide guidance for the behavior and actions of our employees in all our business areas around the world.

Our purpose: Creating sustainable value

Our vision: Leading with our innovations, brands and technologies

Our mission: We want to serve our customers and consumers worldwide as the most trusted partner with leading positions in all relevant markets and categories – as a passionate team united by shared values.

Our values: Customers and consumers, people, financial performance, sustainability, family business


We shape our future guided by a clear, long-term strategy based on our purpose, our vision, our mission and values.

We want to generate sustainable profitable growth through to next year and beyond. To achieve this, we want to become more customer-focused, more innovative, agile and digital. In addition, we aim to promote sustainability in all our business activities, reinforcing our leading position in the future.

We defined four strategic priorities:

  • Drive growth

  • Only through professional salons

  • Increase agility

  • Fund growth

Rolling Hills, designed in California.

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